1) Having A Website Is Key
This is the holy grail of your online presence. You need to be searchable by engines like Google, Bing, etc.
You can get a free website through platforms like: Wix, Weebly, and Squarespace.
Each free website offers numerous templates you can choose from, customize, and personalize to what makes you: YOU.
BE UNIQUE: WHAT MAKES YOU DIFFERENT FROM THE CROWD?
Although many websites are free, you want to look as professional as possible: this means spending some money i.e. removing the website name in your header: www.wix.com/johndoeperformer
You will need to purchase your domain name i.e. your personal website link: www.johndoeperformer.com
You need to create custom tabs with relevant info i.e. to the right: Media (with performance clips of you professionally done; we will get into this later), News, Press, Resume (if an actor), Photos, etc.
It is a good idea to have a current news section as your home page: i.e. John Doe News: John will be performing at the NYC Future Stars Cabaret on February 5th click here for tix (always have a call to action: click through link for tickets)
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2) Utilize YouTube, Soundcloud & Vimeo
You want to have professional (studio quality) footage of you performing your craft and/or audio recordings of you.
YouTube and Vimeo are the go to tools for video performance footage or demo footage.
Soundcloud is the go to website to promote your music tracks & demos and to share it with the world on social media.
3) Social Media
This goes without saying today, but having an online presence (website) isn’t merely enough. You need to be constantly promoting yourself and building your own brand as a performer on social media.
Have a presence on: Facebook, Instagram, Snapchat, and Twitter and engage with your followers/fans.
Make daily or bi-daily updates on what you are doing in your posts or Stories (Instagram & Snapchat primarily). Make surprise announcements and build hype and anticipation for coming events or projects you are working on!
3) Old Fashioned Is Good
Sometimes the old fashioned way of doing things are still relevant in the hustle bustle of the 21st Century digital world.
Managers, Casting Directors, Record Labels, you name it! Their email inboxes are cluttered on a daily basis: don’t get lost in this clutter!
Send postcards! Make sure the postcard has a professional photo of you on the front, your contact information, a link to your website, and any other brief relevant info. Postcards are cheap and only cost $0.35!
Make sure your message is very brief, gets to the point, and has updates about you and/or has a call to action: an invite to your show, or cabaret, etc. free of charge (including food & beverage and/or cover charge is another way to entice: FYI this will cost you money).
4) Write And Maintain A Blog
Blogs are free, and relatively easy to create and maintain. WordPress is a good tool for this. Having a Blog as a performer is a good idea to create new content that is specific to you as a person or brand.
Having a theme to your blog is often helpful: are you going to be sharing something funny, dramatic, helpful to others? etc.
Consistency is key here: write new blog posts as much as you can only when it is relevant to do so and then share it over social media.
Have a link to your blog as a tab on the navigation of your website!
Thanks for reading! If you have any questions, please don’t hesitate to reach out: email@example.com